Why is Online Reputation Management so important for your business?

How Consumers Search Today

In today’s internet and consumer driven world, online ratings and reviews are the
#1 deciding factor when looking for local products and services.

ReviewMeToday is an automated reputation marketing platform that fulfills the needs of business owners seeking to establish online credibility. Developed to empower local business owners with the ability to control and expand their reputation. The “hands-off” approach allows owners to easily achieve a positive online reputation while focusing on new customers and improving internal business practices.

There are 3 main reasons:

Developing and Maintaining Brand Protection

Nearly 80 percent of all consumers will research a business online prior to giving that company their patronage. If a potential customer decides to scour the web for your business and is confronted with numerous negative comments, they may quickly consider going to your competitor instead. Social media sites, as well as forums and discussion boards can easily become a breeding ground for negative remarks.

 

To protect your business and brand from becoming overshadowed by negative comments, online reputation management teams can properly manage your sites. Proper Online Reputation management will ensure only the positive information regarding your business is displayed on social media sites and other areas of the web, and they can also work to encourage more positive posting from brand loyalists.

Increasing Visibility

Gaining a top position in search engines is a great way to increase the online visibility of your company. Most consumers (90%) looking for a specific business don’t make it past the first page of the search engine results, so having your business in one of the top 5 positions is your best bet for obtaining new business. By managing your business’ online reputation on a regular basis through content creation, keywords, and other various SEO techniques, your company will be more likely to obtain a higher rank in the search engines and maintain control of that position providing a higher likelihood of gaining new clients.

 

An online reputation management team may also be able to more effectively launch and manage any social media campaigns your company wishes to embark on which will allow you access to audiences you otherwise would not have been able to reach.

Building Consumer Trust

One of the greatest benefits to online reputation management is having the ability to choose how your target audience sees your business. By only allowing certain information to enter search engines and social media networks, you can deliver a trustworthy image of your company to your potential patrons. This is especially important for businesses heavily involved in social networking.

 

If a customer sees your company conveying one image on one site, and a different image on another site, they will feel as though you aren’t credible, and will be more likely to take their business elsewhere. Customers like to feel as though they are purchasing products and services from a trustworthy source and online reputation management can help you maintain the web consistency needed to convey this type of image.

What our customers are saying

If we did not convince you, maybe a few words from our customers will!

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